What I do
I write effective, compelling copy.
Sometimes I work with companies and organisations to distil and define the tone of voice for their brands. I can start with established values and vision documents, or I can meet the people already living the brand and help them write those key statements.
I write the guidelines that help generate brand languages for big companies and small businesses alike. I have worked with CEOs and sales teams, directors and receptionists (they know the score!) individually and all together in workshop sessions.
I have taken copy guidelines and produced both creative concepts and long and short copy for all applications – from web to print and back. I’ve worked on internal comms that change business behaviours, and marketing campaigns that raise awareness, drive sales and get results.