Freelance Creative Strategist/Planner. I am an insights driven planner with a creative heart, analytical mind and an inherent sense of curiosity. Freelancing for the past 12 years, I spent a further 10 years in agencies (London, Leeds & Manchester) I work across brand, shopper, digital and social specialisms to develop and deliver customer centred communication strategies. Starting with Why? not what, to translate complex analysis into simplified, meaningful and culturally connected brands that genuinely motivate audiences.