Hayley Smith

With over 9 years of industry experience, I bring a sharp creative vision and strategic thinking to every project. Over the course of my career, I’ve led pitch wins, award winning content, viral content, for global brands like Coca-Cola, Amtrak and Porsche. I've worked across digital, social, and 360 campaigns in B2B, B2C and pharma/healthcare - I am strongly aware of what each client needs from the breif.

I also have a deep understanding of concept development, branding, and directing high-impact shoots—whether on location or remotely.

I’ve worked in agencies across the UK, US, and Europe, including McCann Prague, Live & Breathe, and Havas Lynx, honing my ability to craft compelling narratives that connect with audiences. My work blends craft with innovation, from viral social content for Domino’s to the world’s first vinyl record made from coffee for an independent brand and deeply thought out creative to relate to audiences in another lever like my Scratched Out film for Prurigo Nodularis.

Passionate about pushing creative boundaries, I thrive on collaboration, storytelling, and turning bold ideas into reality. Whether it’s launching a new product, shaping a brand identity, or crafting a campaign that resonates, I bring fresh thinking, agility, and a results-driven mindset to every project.

Let’s create something great!
hayleysmithcreative.co.uk hayleysmithcreative@gmail.com