Carlo Ruggiero

Marketing Strategist & Growth Specialist for B2B & B2C Brands

As an experienced marketing director, I excel in developing and implementing strategic marketing plans that deliver tangible results for businesses. My expertise spans both B2B and B2C sectors, enabling me to adapt seamlessly to diverse markets, from SaaS and fintech to e-commerce and legaltech.

I specialise in building effective go-to-market (GTM) strategies, conducting in-depth customer research to uncover Ideal Customer Profiles (ICPs), and designing targeted campaigns that engage the right audiences. Whether it's optimising the customer journey for a B2C e-commerce platform or crafting an ABM strategy for B2B clients, my approach is rooted in data and creativity.

Key strengths include:

Strategic Planning: Aligning marketing and business objectives to drive growth.

B2B Expertise: Experience in ABM campaigns, SaaS growth, and legaltech marketing.

B2C Excellence: Proven success in e-commerce and customer-centric campaigns.

Growth Marketing: Scaling start-ups and established brands with innovative, results-focused strategies.

I thrive on partnering with businesses to solve complex marketing challenges, ensuring their brands stand out and achieve sustainable growth. Whether you need to refine your marketing strategy or launch a high-impact campaign, I can help you achieve your goals.