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Adam Barrowcliff

A highly experienced big data technology, insight & data science professional with a broad range of advanced analytical skills and a strong customer and commercial focus.

Expert in designing and applying advanced analytics and technology in order to inform better business decisions.

A strong advocate of combining data and creativity to deliver compelling customer experiences.

Areas of expertise:
• The data science behind personalisation
• Big data technology design and implementation
• Predictive analytics, machine learning & AI
• Customer & marketing insight
• Price & assortment optimization
• Statistical modelling & research analytics
• Business intelligence & MI automation
• Coding languages: SQL, SAS, Python, R, kdb+ / q, VBA
• BI automation & visualisation - Tableau, Kx, Power BI, Excel Dashboards
• Presenting & communicating insight
• Strategic consulting

Core Skills

Business Intelligence
Research and Data Analysis



Contact details

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