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All In. Leeds. was sparked by the city’s bid to become the new home of Channel 4 outside London.

Thrilled doesn't quite cover it.Cock-a-hoop doesn't come close.Safe to say we're over the moon.

So here's to our future.The excitement that lies ahead.Just promise us one thing...Let's be fearless.

Thank you, Channel 4,For choosing Leeds.

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(a collective of Leeds agencies)

Our pledge to Leeds.

Read our Manifesto